Digital Business Card

Digital Business Card

Digital business cards are on the rise. This is an electronic way to share contact information. This article will cover what digital business cards are and the benefits of going digital. 

The way we connect with others is constantly changing. Perhaps the COVID19 pandemic accelerated this, but it also made it necessary that people turned to virtual modes of communication more and more in line with the new social distancing norms. 

Business cards have been around for a few hundred years and they have been useful to share and exchange contact information. However, with the recent changes in technology and lesser and lesser dependence on paper, also perceived to be an environment friendly initiative, digital media has gained a strong hold in business and traditional communication means are becoming obsolete.  

What is a digital business card?

Digital business card serves the same purpose as the traditional one. It is an online way of sharing contact information. Digital business cards can be created on an iPhone, Android, or computer. They are more affordable than the traditional paper business cards. Digital business cards can be customized, designed, and shared with anyone. There are no space constraints with digital cards—you can add as much or as little information to your card as you’d like. In addition to your normal contact information (like your name, company, designation, Logo, email, and phone number) you can enhance your card with a photo, social media handles, links and more. The point of an e business card is to create a single, simple, shareable file with all of your contact details. 

Click on the image below to see how it works.

What are the benefits of Digital Business Cards?

Here are a few benefits of going digital. 

Ease

Today your smart phone or your laptop is equivalent to your office. This is especially true with businesses which rely more or less on Information Technology and Internet. You can easily change information on your card as and when your profile changes. In the rare case that there is a typing error, there is no need to worry; with digital technology changes can be made in a more agile and a cost-efficient manner. 

Eco-friendly

Traditional paper business cards are not very eco-friendly way to exchange contact information. 90% of Business cards are going to end up in trash. In today’s age of Smart Phones nobody uses information stored in paper format. Information to be saved and retrieved, it has to be portable on your smart phone. Also, a switch from paper to digital media means we are saving millions of trees. Thus, digital cards are a practical and a wiser approach in today’s age. 

Reasonable

Digital business cards are more reasonable than traditional paper business cards. There’s no need to spend thousands of rupees a year on paper cards that are going to get thrown away sooner or later. The money saved here can be channelized to some other important aspect of your business. 

Contactless

In the current situation we are trying to adjust to the new normal. Physical contact is decreasing and is steadily getting replaced by virtual modes of communication such as Zoom, Google meet, Gio meet etc. The market place has now shifted from a real location to the screen of your laptop or your smart phone. In sync with these developments, digital cards are the new way of exchanging business identity. They can be shared through various mediums such as email, chats, QR codes etc. Another benefit is this information get stored automatically unlike a physical card which could be carelessly tossed around and forgotten.

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Ready made appointment booking for clinics or barber shops

Ready made appointment booking for clinics or barber shops

One can simply walk-in at many clinics and take appointments at the reception. This simply increases the risk of infections.  We tried many ready made systems that could help. Finally, we closed in on an open source software to book an appointments. This could be used by doctors and barber shops. Here is a demo setup:
You can find link to the open source software and ask your IT partner to help. As usual, we will be glad to serve you if needed.

Top three questions to ask your IT partner about backup.

Top three questions to ask your IT partner about backup.

  1. Do you backup my website?
  2. Do you take backup every week?
  3. Is it taken automatically?
  4. Bonus question 1: Do you know how to restore backup?
  5. Bonus question 2: Is the backup saved in a different location than the host? (remote backup is very important otherwise when your main host becomes unavailable the backup also becomes unavailable!)

If answer to all questions is YES then your website is in the safe hands. If answer to any of the questions is NO then please contact the numbers given at the end of this page.

“There is no need to have backup! It is a waste of money.” I start praying for the speaker when I hear similar sentences. In my 26 years in IT, I have seen really bad things happening:

  1. One of my highly competent colleague deleted all rows in a very important database table when he was expected to delete only one row. There was no backup and company had to spend weeks to manually put those back from printouts!
  2. I have seen laptop disks crashing beyond recovery and people losing years of photos and months of hard work.
  3.  People spend months on making a decent website it is gone because there was no back up.
  4. In some cases backups are old and irrelevant.
  5. In some cases backups are on the same disk that crashed! Or all the same data center that is not accessible due to earthquake.
  6. Hackers are known to attack website and hold it for ransom.

There is no limit to how much one can worry. But if you are serious about your website then make sure that your website backup is taken on a remote server and at least every week automatically.

Fair Share IT Services Private Limited has taken third party backup package for it’s clients having WordPress based sites. It is part of the Annual Maintenance Contract (AMC). Backups are taken at a remote server automatically every day. More than two months worth of backup are kept so that you can rollback to any day’s version within that period. There are security checks as well (though this is limited as security is a lot complex). Fair Share IT Services Private Limited also offers this service to clients who do not have AMC with us. Please contact us on the numbers given below and we will understand your exact requirement.

If you take your website seriously then make sure you have frequent remote backups. This is how the dashboard looks like for our own website:

Here is a report that we send to our clients on a weekly basis:

Website Health Status Report

Why source code control is important?

Why source code control is important?

  1. There should be single place to look at for source code when working as a team.
  2. There should be some backup when our machine is not recoverable.
  3. We should be able to see the difference between the last committed (hopefully working) code and our working copy and go back to the previous version if needed.
  4. We should the history of changes.

 

Search Engine Optimization (SEO) Service

Search Engine Optimization (SEO) Service

We will be covering / using following in our on site SEO effort:

  1. https://keywordtool.io/google
  2. Create Meta tag : title for each page. (Use keyword in your title)
  3. Create meta tags : description for each page. (Keyword is must in your description. Combine your keywords and above collected keywords and make meaningful sentences from this)
  4. Secondary page titles for each page (Use keyword in your Secondary title)
  5. Contents that include phrases
  6. Use subheadings (h1,h2 tags)
  7. Use alt tags for images. Alt tag should contain keywords.
  8. Create a slug for each page to avoid dynamic url. Use descriptive urls so Descriptive URLs allows visitors to figure out what the page is about just by looking at the link.
  9. Add robot.txt file
  10. Create XML sitemap
  11. Add UA tracking code 
  12. Check below meta tags are available or not, if not then add (Do View page source)
  13. <meta name=”abstract” content=”One line description” />, <meta name=”robots” content=”all” />, <meta name=”distribution” content=”Global” />.,<meta name=”rating” content=”General” />

 

  1. Sign up for Google Search Console (GSC) 
  2. Add property(website) in webmaster tool 
  3. Use Google analytics tool for verify your property.
  4. After verifying property add sitemap (sitemap should not contains any error)
  5. Do Fetch as Google(Request for indexing to google ).
  6. Check Total indexing, crawl status and crawl error.
  7. Use social media links (like Facebook, Twitter, LinkedIn).
  8. Make entries in yellow pages portal like https://dahanukarcolony.com/
  9. Google My Business

To check the position of a website in search engine results with specific keywords use below tool :

https://websiteswatch.com/

Is your website using SSL and why you should care?

Is your website using SSL and why you should care?

You can easily find out if any website is using SSL. Just look at top left of website address bar in your browser. If it says https and/or shows a nice lock then SSL is implemented. If it shows http or shows “Not secured” then it means SSL is not implemented.
 
The SSL (Secure Sockets Layer) as a story

– King V sending messages to King W using a Pigeon. Message: “Gold is on it’s way and unlock using ABCD as key!”
– King H captures pigeon and reads the message and snatches Gold
– King W and V get smarter. They agree on a code language (encrypt message) only they can understand
– Now even if King H captures messages, he does not understand the message and theft is averted
– That is SSL simplified
– Just imagine that King W is your website and King V are your website visitors and King H is hacker
– If SSL is set up then millions of hackers in between can not decode the credit card number that visitors may provide
– But SSL does not necessarily stop a direct attack by King H on King W’s castle. That is a different problem where rules are changing every minute.
 
Where else SSL helps?
 
Perception:
 
1) website visitors get uncomfortable when they see “Not secured” messages. So it is better to have SSL.
 
2) Search ranking: we will never know exactly how Google ranks websites. But one of the criteria that is supposed to impact positively is having SSL.
 
Ask your IT Partner to set up SSL. If your IT partner can’t, we will be glad to help.
 
SSL certificate is available for free these days so your IT partner might be able to do this under $20 (Rs. 1500) as service charges if it is only one simple site.
 
Note that your developer might need to adjust .htaccess file like below:
RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]