Team FairShare maintains more than a hundred and fifty websites. We have been doing this for over a decade. We hear the questions and arguments: “I get leads by word of mouth, face-to-face contacts, and not online. Why do we need a website? It is an additional expense for me. Can you guarantee that the website will generate business, and then I will build it.”
It is challenging to convince one if one has already made up their mind. Certain businesses get a considerable percentage of their leads from their website, especially B2C businesses. B2B businesses may get less additional business from their website, but their customers expect one to have a website, so they might be missing business when they do not have a website!
We have built and supported websites for over a decade, learning valuable information and developing practical tools. We learned that:
- Refrain from over designing the website.
- Do not spend too much money.
- Please keep it simple.
- Make it easier for customers to contact you.
- Make it easier for search engines to find you.
We came up with a list of health and fitness parameters for websites. We developed an automated system to check these parameters. Our web portal https://websiteswatch.com/ reports if the website is alive and healthy:
- It is up.
- There are no links that fail to open (dead links).
- The domain expiry date is not too close.
Our system reports if the website is fit:
- It is searchable.
- There are no spelling mistakes.
- There are social icons and many other valuable features.
Websites Watch checks below health and fitness parameters:
Website History – Find out what page your website is on when searching by a particular phrase.
Website Ranking – View historical data on page results, so you can see what page your website pops up on over time.
Dead Links – Identify dead links in your website.
Domain Expiry Date – Domains expiry Date is the most crucial aspect for any Enterprise.We keep a check at your Domain Expiry date, and keep you updated.
Spelling Mistakes – You don’t want anyone to see an incorrect spelling on your website. We keep a check of Spelling Mistakes in your Website and keep you updated
SEO – SEO (Search Engine Optimization) is a set of rules for optimizing a website to rank higher in SERP.It helps increase the quality of the website by making it user-friendly and easier to navigate.
Sitemap.xml – A sitemap tells Google which pages and files you think are important in your site, and also provides valuable information about these files.
robots.txt – A robots.txt file tells search engine crawlers which URLs the crawler can access on your site. We check for this file’s existence.
H1 Tag – The h1 tag is important because it defines the main heading of a webpage, helping search engines and users understand its primary topic. We check its presence and relevance through our web portal.
Keywords and Description – Meta keywords and description are important for SEO. Keywords provide search engines with relevant information about the webpage’s content, while the description gives a concise summary. We check them through our web portal for better visibility.
Favicon – A favicon is important as it is a small icon displayed in the browser tab and bookmarks. It enhances branding and helps users quickly identify and differentiate your website. We ensure the presence and correct implementation of the favicon.
og:image – It is important for social media sharing. It specifies the image that should be displayed when the webpage is shared. we check for this through our web portal.
Google Analytics – Google Analytics is important for website owners as it provides valuable insights into website traffic, user behavior, and conversions. We check for this through our Portal.
Title – The meta title is important because it is displayed as the clickable headline in search engine results. It should accurately summarize the webpage’s content and entice users to click. We check for the presence of the Title in your Domains
Slow Sites – A slow website is important to address because it negatively impacts user experience and SEO rankings. Through our web portal, we monitor website speed and identify areas for improvement to enhance performance and user satisfaction.
Disk Space Monitoring – Disk Space Monitoring is very crucial parameter that helps us know whether our website is using an excessive disk space or not. We monitor your disk space and give alerts accordingly.
Social Media Links – Benefits of social media links on your website: Enhanced connectivity, wider reach, instant updates, and community engagement. We verify their presence here.
Clickable contact Numbers – Clickable WhatsApp and telephone numbers on your website offer easy communication, faster response, and customer convenience. We verify their presence here.
Alt attribute – Alt attribute enhances accessibility, SEO, and user experience by providing descriptive text for images. We verify their presence here.
Clickable email address – Clickable email address (mailto:) allows users to initiate quick email communication, improving engagement and user convenience. We verify their presence here.
Website SEO Page Rank Alert and Up / Down Alert
You might have paid your IT partner to ensure your website is optimized for search engine. But how are you monitoring the results?
We can help you get daily notifications of search ranking as shown in below video.
SEO is of utmost importance from the online business point of view. Please submit information in the below form to get more information:
https://docs.google.com/forms/d/1VNE4x6EWT68_qX3Ct9eySYIsGUzm7BARn7Tyi2IJo3w/edit
If you avail this service then you will also get: https://docs.google.com/forms/d/e/1FAIpQLSf7whyOXyqSz1t42k4ec8HAgFBrOiKdKD8OM1pbwrv8ap6YhA/viewform?usp=sf_link