Setting up Google Ads is easy for people used to navigating through dashboard but could be time consuming for the business owners who have more important things to do.
Fair Share IT Services helps businesses by taking ownership of their Google Ads account. Fair Share IT Services will only charge you for the time spent in setting up your Google Ads. The actual Google Ads payment will be through your card so you will have full transparency about the actual spending.
Here are some simple steps to be followed by business owners and let Fair Share handle the rest: – decide budget per month – decide the phrases for which their ads should show up – decide location – there are many more factors which we can control but above is a good start – sign in to https://ads.google.com – click on tools and settings from navigation bar – click on access and security sub menu – click on the plus sign – type your Fair Share account manager’s email ID – click on Admin radio button – click on send invitation – click on tools and settings from navigation bar – click on billing and payments – click on payment method and follow per instructions
Fair Share IT Services will take over from here. We will be getting your approval at every point so that you are aware of what you are paying for.
Domain is the king! Domain is your business identity. In the last decade or so, I have seen many cases where business owners have forgotten to renew their domain. We helped them to recover it when it was in the grace period. We helped some get it back by paying premium when grace period was over.
We have helped people migrate from one hosting to another and from one domain registrar to another. No big deal. This is our bread and butter. After all you see all situation when you deliver more than 200 websites.
But I never imagined that I will help companies to recover a domain because their domain registrar has stopped responding! So a business owner is ready to pay but the domain registrar has stopped accepting payment. God! This is a nightmare come true – thanks to Net4 / Net4u / Net4India.
.IN DOMAINS
Here is the solution in case you have a .IN domain registered with Net4 / Net4u / Net4India! This has worked successfully for us. We will be glad to help in case below does not work.
From: your email id registered with Net4 / Net4u / Net4India
To: support@nixi.in,enquiry@nixi.in
Subject: Request for domain transfer away from Net4.com
Dear Sir / Ma’m,
I am unable to get auth code from Net4 to migrate my domain name: Your-Domain-Name
Please do the needful as I need to migrate it to Your-New-Registrar.
My email id is: XXXXXX
My contact number is: XXXXXX
Self attested photo ID and address proof is attached with this email.
Please contact us at info@fairshare.tech in case you need help.
Read this blog to learn about Publish/Subscribe on Channels
We used to publish notices for our class on a WhatsApp group but those messages used to get lost in other WhatsApp noise (like, “Good morning” messages). This one-way notification from iLookOuts helps in getting the attention. It used to take a lot of time to add members to our group now people manage their own subscriptions. Also, even unknown people subscribe once they get the link from someone else. Also, the biggest issue was, members used to see each other’s number. iLookOuts takes care of these issues plus iLookOuts sends brief information about me to my subscribers so I get some free marketing done.
Click the link below to learn more on Publish/Subscribe on Channels:
Team FairShare maintains more than a hundred and fifty websites. We have been doing this for over a decade. We hear the questions and arguments: “I get leads by word of mouth, face-to-face contacts, and not online. Why do we need a website? It is an additional expense for me. Can you guarantee that the website will generate business, and then I will build it.”
It is challenging to convince one if one has already made up their mind. Certain businesses get a considerable percentage of their leads from their website, especially B2C businesses. B2B businesses may get less additional business from their website, but their customers expect one to have a website, so they might be missing business when they do not have a website!
We have built and supported websites for over a decade, learning valuable information and developing practical tools. We learned that:
Refrain from over designing the website.
Do not spend too much money.
Please keep it simple.
Make it easier for customers to contact you.
Make it easier for search engines to find you.
We came up with a list of health and fitness parameters for websites. We developed an automated system to check these parameters. Our web portal https://websiteswatch.com/ reports if the website is alive and healthy:
It is up.
There are no links that fail to open (dead links).
The domain expiry date is not too close.
Our system reports if the website is fit:
It is searchable.
There are no spelling mistakes.
There are social icons and many other valuable features.
Websites Watch checks below health and fitness parameters:
Website History – Find out what page your website is on when searching by a particular phrase.
Website Ranking – View historical data on page results, so you can see what page your website pops up on over time.
Dead Links – Identify dead links in your website.
Domain Expiry Date – Domains expiry Date is the most crucial aspect for any Enterprise.We keep a check at your Domain Expiry date, and keep you updated.
Spelling Mistakes – You don’t want anyone to see an incorrect spelling on your website. We keep a check of Spelling Mistakes in your Website and keep you updated
SEO – SEO (Search Engine Optimization) is a set of rules for optimizing a website to rank higher in SERP.It helps increase the quality of the website by making it user-friendly and easier to navigate.
Sitemap.xml – A sitemap tells Google which pages and files you think are important in your site, and also provides valuable information about these files.
robots.txt – A robots.txt file tells search engine crawlers which URLs the crawler can access on your site. We check for this file’s existence.
H1 Tag – The h1 tag is important because it defines the main heading of a webpage, helping search engines and users understand its primary topic. We check its presence and relevance through our web portal.
Keywords and Description – Meta keywords and description are important for SEO. Keywords provide search engines with relevant information about the webpage’s content, while the description gives a concise summary. We check them through our web portal for better visibility.
Favicon – A favicon is important as it is a small icon displayed in the browser tab and bookmarks. It enhances branding and helps users quickly identify and differentiate your website. We ensure the presence and correct implementation of the favicon.
og:image – It is important for social media sharing. It specifies the image that should be displayed when the webpage is shared. we check for this through our web portal.
Google Analytics – Google Analytics is important for website owners as it provides valuable insights into website traffic, user behavior, and conversions. We check for this through our Portal.
Title – The meta title is important because it is displayed as the clickable headline in search engine results. It should accurately summarize the webpage’s content and entice users to click. We check for the presence of the Title in your Domains
Slow Sites – A slow website is important to address because it negatively impacts user experience and SEO rankings. Through our web portal, we monitor website speed and identify areas for improvement to enhance performance and user satisfaction.
Disk Space Monitoring – Disk Space Monitoring is very crucial parameter that helps us know whether our website is using an excessive disk space or not. We monitor your disk space and give alerts accordingly.
Social Media Links – Benefits of social media links on your website: Enhanced connectivity, wider reach, instant updates, and community engagement. We verify their presence here.
Clickable contact Numbers – Clickable WhatsApp and telephone numbers on your website offer easy communication, faster response, and customer convenience. We verify their presence here.
Alt attribute – Alt attribute enhances accessibility, SEO, and user experience by providing descriptive text for images. We verify their presence here.
Clickable email address – Clickable email address (mailto:) allows users to initiate quick email communication, improving engagement and user convenience. We verify their presence here.
Website SEO Page Rank Alert and Up / Down Alert
You might have paid your IT partner to ensure your website is optimized for search engine. But how are you monitoring the results?
We can help you get daily notifications of search ranking as shown in below video.
SEO is of utmost importance from the online business point of view. Please submit information in the below form to get more information:
